Gossamer

Welcome Spring! What took you so long?!

Saturday, February 27, 2010

Social Issue Campaign




Mitch mentioned the Got Milk? campaign today in class. I never posted anything about the social issue I thought was clever/pertinent/interesting but the campaign I researched was...ta-da...the Got Milk? campaign.
Attached are some of the latest images used in the campaign that started way back in '94 and is still going on today. The milk mustache has become synonymous with the campaign and it uses all types of celebrities--sports, TV and movie actors, singers, etc.
The photography hasn't changed much since the campaign's inception. The person looks at the camera straight on, with the milk mustache, a nice glass of milk, and the "milk" copy.
Here are some sample pictures with current celebs.

Campaign Poster

Had class and got the reviews of my social issue campaign poster and the feedback I received has me confused and dumbfounded. There were so many suggestions that I don't know which direction to take the campaign.
I was pretty satisfied with my concept and I even thought the comps were creative--Lord knows I had some different concepts.
But now where do I take it? I will ruminate about it over the upcoming week and see what I can come up with.

More food photography on the bad quality side



During Valentine's Week I went to a very popular, well-known restaurant in NW Washington with an old friend. (Look at the picture and you can probably figure it out.) The place is popular with celebrities and the president and it's pretty famous. I don't want to say the name of the place but let's just say it's known for its hot dogs and chili.
When we got inside I saw that the line wrapped around the inside of the restaurant and just about every seat and booth was filled. We were guided to seats at the counter and we placed our order. I got a turkey chili dog and my friend got a turkey dog with beef chili and we both shared the huge serving of veggie chili fries.
As we sat there enjoying our meal I looked back up at the menu board and noticed the images that were in place.
The images were old and faded and if a patron had to judge the food by the appearance of the pictures I don't think the line would be wrapped around the inside of the joint or if there would be one-tenth the customers.
The servers were very efficient and our waitress was attentive, just as everyone else was there. My friend would ask for extra napkins, or ketchup, or a fork, or whatever next seemed to pop into his mind and we always got it quickly and without having to wait on our waitress to get it for us.
With all the pluses (and the popularity of the place) I would say that I'm surprised that someone hasn't had the idea to replace the photos. Economics wouldn't be an issue, I wouldn't think, based on the number of people eating there the day we were there. Perhaps they think it lends to the charm of the place, or there is a reluctance to change the established appearance 'cause I don't think the interior has been updated in a long time either.
Would I go there again? Yeah, probably, but it would be more because of the reputation of the place than the draw of the food and certainly not because of the pictures.

Friday, February 19, 2010

Pregnancy Pact

While we were discussing possible social topics for the next assignment, the question about whether there really was a pregnancy pact came up. The story was legit, and not an urban legend. Here's an article about the pact:
http://www.time.com/time/world/article/0,8599,1815845,00.html.

To Blog, Or Not to Blog...

...that is the question. Whether 'tis nobler in the mind to suffer...

WHATEVER!!

Don't feel well but that won't stop me from contributing. Class is tomorrow and I've yet to do anything. (Jeanne and Mitch, don't read that!) I'll pull an all-nighter to get it all done.

I just want to sleep for a few hours but I'll get it done.

Manana, y'all!

Thursday, February 11, 2010

Bad Food Photography

At work we usually order in on Fridays. It could be pizza, sandwiches, Chinese food, whatever--it's usually the consensus of those ordering. One of the places we order from is a kabob joint with an Italian name. The food is good, the portion sizes are generous but the online menu needs improvement. The images just aren't that great. The images are bland, the food is flat and in the end it makes it look unappealing. But, based on those who have eaten there before I've ordered and been happy with my selection but if I had to choose based on the images, I think I'd go elsewhere.
What do you think?

Tuesday, February 9, 2010

Good food writing

In the September issue of O, The Oprah Magazine, on pages 214-219 is the story of Jewels and Jill, two chefs for Jennifer Aniston. This article, entitled "Dinner at Jen's" provides insight into how the two sisters became the actress' cooks and the pleasure they receive in cooking for her, how pleased Aniston is with their help, and how they have all changed from their union. Along with their story are several lively pictures of them preparing food for her and her friends, Aniston serving food, and bright, interesting pictures of food.
The article also includes a recipe for frozen Margaritas and provides a sample menu that could be served any night. The menu that is provided includes several Mexican foods such as tostados and quesadillas.

Bad advertisement for food

I have always hated the old Quizno's ad that featured the stiff, googly-eyed, and dead rodents wearing hats (bowlers and some Napoleon-style contraption) and singing about how delicious the subs were at Quizno's. Really?!
I think the marketing people should have strongly reconsidered their strategy. While I had been a fan of the chain I was instantly repulsed by the newest ad (now a few years old). I loved Quizno's, the sandwiches were tasty and inexpensively priced. When asked where I wanted to eat on Friday--it was an office thing--I most likely replied "Quizno's" but after seeing the ad with the stiff rodents I could no longer eat there. I could not equate rodents with eating. The two just did not correlate.
The only thing I give the marketing staff at Quizno's credit for is being able to create a memorable ad. Repulsive, but memorable.
I invite you to view this ad that ran on TV:
http://www.youtube.com/watch?v=tzanbAGXCOY
Creative, yes. Nasty, too.

Thursday, February 4, 2010

More Snow Predicted

The DC-MD-VA area is predicted to get more than 2 feet of snow starting Friday. This will be the fourth snow of the season.

I love snow, as long as I am safe at home and don't have to go anywhere.

Wednesday, February 3, 2010

My site looks plain in comparison

Dang! My site looks like crap compared to the other ones I've visited. I've got to spiff this one up...somehow...someway!
Great job everybody!

Monday, February 1, 2010

I am the first blogger!!

It's really not a big thing, but at least I know I got in, created my blogspot, and am on my way!